Campaigns — amberjlaughton.com

Campaigns

Art Direction
Design
Strategy
Copywriting

Having worked at Te Papa Tongarewa for 6 years, I have had the pleasure of working on a number of marketing campaigns. Collaborating with other museum institutions, art curators, agencies and sometimes living artists, I absolutely love immersing myself in the content of exhibitions and working on strategy, design and messaging that brings the essence of the work to the audience.

This Swaying Earth flyer design two sided

This Swaying Earth After Dark poster inspired by flora, fauna and cyanotype

Rita Angus Campaign design (ID supplied)

Dinosaurs After Dark Campaign design inspired by light projections in exhibition space. Bone Renders by agency

Wonderland (turn-key exhibition) Late Night campaign design

Te Papa Talks branding design and identity with copywriting of headlines

Wana Ake campaign design (Illustrative ID by Miriama Grace Smith)

Surrealist Art campaign design and art direction. Hero campaign plus merch and supporting events. (ID supplied)

Te Taiao Nature summer campaign design and copywriting

Robin White summer campaign

Scriptwriting for Deloitte State of the State

Robin White copywriting for Native ads

Deloitte Trade show stand design and copywriting

Copywriting for Deloitte Summer holidays card, design in collaboration with Josh Chamberlain

Deloitte economics report cover illustration and copywriting

Copywriting for Hīrangi campaign (design by Philip Kelley and Tyrone Ohia). Copy reads: As Matariki rising marks winter, the star Rehua signifies summer. Hīrangi, the shimmering heat of the season, is a natural phenomenon that connects us to the vibrations of Te Taiao and each other. Discover what’s new this summer season at Te Papa and re-visit your favourites.

Design for Global Women publication and surrounding event collateral